It derives from the work of Franz Boas and has branched out to cover a number of aspects of human society, in particular the distribution of wealth and power in a society, and how that affects such behaviour as hoarding or gifting (e.g. the tradition of the potlatch on the Northest North American coast).
It is first recorded in a letter from 1186 where Pope Urban III thinks Bishop Absalon for gifting it to Roskilde bishopric.
Other accomplishments include working with Disney English, performing with Adam Lambert at Gridlock NYE 2010 at Paramount Studios, entertaining at the Academy Awards Gifting Suite; playing at Dodger Stadium, The Knitting Factory, The Viper Room, Spirit West Coast, The Cat Club, The Roxy Theatre (West Hollywood); being a part of Max Azria's BCBG clothing line campaign BCBGeneration, and performing for Governor Arnold Schwarzenegger.
Murugavel’s other initiatives include Elite Matrimony, PrivilegeMatrimony, more than 150 retail outlets across India, over 350 community-based matrimony portals, Indiaproperty, a leading property portal in India and MatrimonyGifts, a gifting portal specializing in wedding gifts.
The concept of gifting with regards to body parts or fluids was first analyzed by Richard Titmuss in his book titled The Gift Relationship: from Human Blood to Social Policy.