A music video for the song was composed of soundcheck footage and shots of the band traveling whilst on their Invisible Touch tour of North America, much of which was filmed by Phil Collins on his 1985 Sony Handycam.
SB.TV was founded in 2006, when a teenage Jamal Edwards (son of The X Factor series 2 contestant Brenda Edwards) began filming rap freestyles with a handycam, which he would then upload to his YouTube account.