Chloe Sladden, Twitter's director of media partnerships, identified two types of television-formatted usage of hashtags: hashtags which identify a series being broadcast (i.e. #SunnyFX) and instantaneous, "temporary" hashtags issued by television personalities to gauge topical responses from viewers during broadcasts.
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While personalities associated with broadcasts, such as hosts and correspondents, also promote their corporate or personal Twitter usernames in order to receive mentions and replies to posts, usage of related or "branded" hashtags alongside Twitter usernames (e.g., #edshow as well as @edshow) is increasingly encouraged as a microblogging style in order to "trend" the hashtag (and, hence, the discussion topic) in Twitter and other search engines.
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Subsequent vintages of this wine continue to bear the #brownzin hashtag, an homage to Twitter, which has been a source of inspiration and support as Brown Estate has built its reputation as a wine industry leader in the realm of social media.
A chant and Twitter hashtag created by the Matoaca Warrior Student Body in the 2013-2014 School Year.
One notable event took place in February 2013, when Ambassador Kennard and EU Ambassador to the U.S. João Vale de Almeida co-hosted a “Transatlantic Twittersation,” a virtual conversation whose hashtag #AskAmbs reached 1,400,000 impressions worldwide.