Martina Pippal's scholarly approach to the History of Visual Media is strongly relying on the methodology of cultural studies combined with iconology, and stylistic analysis in the tradition of the Vienna School of Art History.
The devotion to the Precious Blood was a special phenomenon of Flemish piety in the fifteenth and sixteenth centuries, that gave rise to the iconic image of Grace as the "Fountain of Life," filled with blood, pouring from the wounded "Lamb of God" or the "Holy Wounds" of Christ.