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In 2010 Global Blue and the Economist Intelligence Unit started to use the expression 'globe shopper' to identify the market segment of "people who consider shopping as a fundamental part of their travel experience".
The 9000 succeeded the Radeon 7500 (RV200) in the mainstream market segment, with the latter being moved to the budget segment.
Cirrus' Microsoft Windows 2D GUI accelerators (GDI) were among the fastest in the low-end market-segment, outperforming competing VGA-chips from Oak Technologies, Trident Microsystems, and Paradise (Western Digital).
Although this market segment is now much reduced, the technologies developed in this area continue to be influential on the Internet and in both Linux and Apple Mac OS X networking—and the TCP/IP protocol has now almost completely replaced IPX, AppleTalk, NBF, and other protocols used by the early PC LANs.
A few days later, the specifications were leaked by @evleaks, with the device having a dual core Snapdragon processor, 512 MB of RAM, 4 GB internal storage memory, 1500 MAh battery, Nokia Store and third-party app stores, confirming its placement into the low-end market segment.
Oettinger bought the brewery producing "5,0 Original" beer in Braunschweig, a competitor in the same market segment.