Global Refund moved headquarters from Kungsbacka, near Gothenburg in Sweden, to Nyon, in the Lake Geneva area, in 2001 for a more central position in Europe to manage its business then gone global but with a strong merchant customer base in European tourist destination countries.
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Equistone Partners sold the business in May 2012, for 1 billion euros to the technology private equity firm Silver Lake, with Swiss private equity house Partners Group taking a minority stake.
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In 2010 Global Blue and the Economist Intelligence Unit started to use the expression 'globe shopper' to identify the market segment of "people who consider shopping as a fundamental part of their travel experience".
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