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The escape and subsequent sightings generated a considerable media frenzy, which was exploited by the owners of Storybook Gardens, the sea lion's home.
His first idea was to convince Levi Johnston, the former fiancé of Bristol Palin (Sarah Palin’s daughter), and father of Bristol's child, into posing, which resulted in such a media frenzy that the magazine was brought back into print and is now still in print and profitable today.
In 1994 the company was featured on the program "Dateline NBC" with an official from the FTC attacking the company for "deceptive advertising." While the FTC reversed its actions later, the resulting media frenzy caused the company's sales to plummet and for the company to file for bankruptcy protection.
was a Quincy, Massachusetts-based provider of business process modeling software that was closed down in late 2003 as a consequence to the media frenzy following the consented search on December 5, 2002 by federal authorities under the auspices of Operation Green Quest.
Florida athletic director Jeremy Foley sought to replace him with either Denver Broncos coach Mike Shanahan or Oklahoma's Bob Stoops, but after a media frenzy surrounding Foley's personal visits to both men, they each decided to remain with their respective teams.