Troemel is most well known for his development of the Tumblr website The Jogging which has received attention for its work in New media art and Microblogging.
Microblogging and lifestreaming services that also work via SMS 'status updates' Twitter and Jaiku subsequently made SMS to web popular with a Web 2.0 audience.
He also founded F-Droid, a software repository for free Android software, and contributes to the microblogging platform StatusNet.
While personalities associated with broadcasts, such as hosts and correspondents, also promote their corporate or personal Twitter usernames in order to receive mentions and replies to posts, usage of related or "branded" hashtags alongside Twitter usernames (e.g., #edshow as well as @edshow) is increasingly encouraged as a microblogging style in order to "trend" the hashtag (and, hence, the discussion topic) in Twitter and other search engines.
Critics' reviews of Love in a Puff are generally positive, and the movie also received very positive feedbacks on Facebook and microblogging, causing a rebound in the box office.