As is common with digital multicast networks, advertisements featured during commercial breaks on Antenna TV primarily consist of direct response advertisements for products featured in infomercials and particularly during its Saturday morning children's programming, public service announcements; satellite provider Dish Network and insurance company Progressive are currently the network's primary national sponsors.
It also supplied tools to add tunnel servers and tools to receive Session Announcement Protocol announcements from the multicast network with video and audio streams.
In June 2009, Luken and Seals Entertainment Company LLC launched the male-oriented digital multicast channel Tuff TV.
The Media Stream Broadcast (MSB) protocol allows the multicast distribution of Advanced Systems Format (ASF) content over a network for which multicasting is enabled.
The unicast IPv4 address of the cluster is linked to a multicast MAC address.