NAD was one of the first audio manufacturers to outsource the manufacturing of its products to electronics factories in east Asia.
Offshoring | offshoring |
Through his research and advisory work with senior managers on how they can perfect their offshoring strategy, he has gained intimate knowledge of the challenges firms face when offshoring.He has worked with senior executives from SAP AG, the world's largest business software firm, on a project involving how the firm could generate better innovation through globally distributed development across 9 offshoring centres of excellence.
Dalian has recently become an important center for information technology offshoring and business process outsourcing, similar to Bangalore in India; the city was described in "The World Is Flat" by Thomas Friedman (2007).
However, they explained that their real joke had been a press release saying that they would take offshoring to the extreme by putting employees in a "Google Copernicus Center" on the Moon.
“Exploding the Myths of Offshoring”, Martin Baily and Diana Farrell, July 2004