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Media critics such as Edward S. Herman and Noam Chomsky (1988) have described a propaganda model that they use to show how in practice such a notion of objectivity ends up heavily favoring the viewpoint of government and powerful corporations.
Many examples from politics and theology, e.g. the claim that the Roman Emperor was in fact a "god", demonstrate that this principle was known by effective propagandists from early times, and continues to be applied to this day, e.g. the propaganda model of Noam Chomsky and Edward S. Herman, which supports the 'big lie' thesis with more specifics.
In 1993, the documentary film Manufacturing Consent: Noam Chomsky and the Media (1992), directed by Mark Achbar and Peter Wintonick, partly based upon the book, presents the propaganda model and its arguments, and a biography of Chomsky.