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An industry has sprung up around the use of these logos, and around ring tones, tailored towards phones, such as those made by Nokia, which can receive new logos in a text message.
Irvin struck a deal with Kevin Liles, President of Warner Music Group, to provide mobile consumers with early access to hip-hop artist Mike Jones' debut album "Who Is Mike Jones?" - in return, Jones created the first artist-endorsed Jamster ring-tone advertisement in the US.