For this purpose he grew his sideburns, used hair extensions, 1970s shirts and chains.
The success of his collaborations with Toby Turner and Sean Klitzner led to the trio being nicknamed "The Sideburns Crew" by their fans.
•
Douglass, alongside Toby Turner and Sean Klitzner performed a live version of their Sideburns Song at VidCon 2012 as well.
The hair line may wrap around the cheeks and connect to sideburns the same thickness, as worn by the man they are named for, Ambrose Burnside.