Tom Snyder of Tom Snyder Productions invented the technique, which his animation studio Soup2Nuts subsequently popularized in several successful animated series.
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The animators then operate software from Avid Technology to merge the flicks into the scene, and synchronize them with the soundtrack.
The ads employ squiggly animation, surreal humor, and non sequitur, all of which bear a strong resemblance to the signature work of animator Don Hertzfeldt.
He winds up going to see Dr. Katz (complete with squiggle) in New York, who says that he is gay and Mr. Hat (who has homosexual fantasies about Brett Favre in a sauna with a bottle of thousand island dressing, according to Mr. Garrison) is really his gay side.