Many other well known artists of this time considered themselves practitioners of this West Coast counterculture and even formed a group known as Group f/64 to highlight their efforts and set themselves apart from the East Coast pictorialism movement.
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Paul Strand's 1917 characterization of his work as "absolute unqualified objectivity" described a change in the meaning of the term.
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Photographic superstars including Ansel Adams, Edward Weston his son Brett Weston, Dody Weston Thompson and Berenice Abbott are considered innovators and practitioners of this style.
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After World War I, during which he commanded the photographic division of the American Expeditionary Forces, he reverted to straight photography, gradually moving into fashion photography.