Alongside various other environmentalist groups in the UK, RTUK has aimed to make fossil-fuel sponsorship as unacceptable as tobacco sponsorship has become.
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He also led an effort against tobacco advertising aimed at children, enacting a law banning cigarette vending machines and released a series of exposés and legal actions against tobacco advertising targeted at children—concluding that R. J. Reynolds Tobacco Company was engaged in "commercial child abuse"—which culminated in a 1997 Federal Trade Commission decision that ended the Joe Camel ads.
Dr Chesterfield-Evans was president of the Non-Smokers Movement from 1984 to 1997 and a member of Billboard Utilising Graffitists Against Unhealthy Promotions (BUGA UP), which vandalised tobacco-advertising billboards with satirical graffiti.
In the original Transformers series, Mirage transforms into a Formula One Ligier racecar sponsored by "Citanes" (altered so as to get past the law forbidding tobacco advertising).
Whitney was involved in nationwide legal battles to regulate tobacco advertising, on behalf of the public health community, including the American Medical Association, the American Cancer Society, the American Lung Association and Public Citizen.