The Labour Party ran a personal class-based campaign against the Conservative candidate, calling him "the Tarporley Toff", "Lord Snooty", "Tory Boy Timpson".
Despite humble beginning, he was an incarnate Tory-toff, sporting a Jimmy Edwards-style handlebar moustache, a booming baritone voice, and a fruity Terry-Thomas accent.
Two films have been made from Toff adventures: Salute the Toff and Hammer the Toff (both 1952); as well as BBC Radio adaptations starring Terence Alexander, The Toff and the Runaway Bride (1975) and The Toff on the Farm (1977).