It is one of the oldest continuously operating American retail company and the oldest soap and toiletries making company in the United States, as well fourth oldest perfumery after Farina gegenüber of Cologne, Germany; Floris of London in London, England and Galimard of Grasse, France.
), protective equipment (gloves, gowns, masks, etc.), personal care products/toiletries (wash basins, bedpans, diapers, shampoo, deodorant, toothpaste, toothbrushes, patient belonging bags, drinking cups, etc.), feeding tubes, foley catheters, respiratory supplies and orthopedic supplies (crutches, arm slings, splints, etc.
The group runs a "Support Our Soldiers" (SOS), which sends care packages of toiletries and kosher food, and Jewish holiday items to Jewish soldiers serving overseas in Iraq, Afghanistan, or elsewhere.
Johnny Bliss was also a success in the world of men's toiletries and women's perfumery, working for two of the biggest names in the business, Faberge and Christian Dior.
"I started my television career in 1956 with The Dave King Show, then Jimmy Wheeler, Ted Ray, Norman Wisdom, Dickie Henderson, Stanley Black, Bob Hope TV Special. All the shows I did were series so I was appearing to audiences of 20 million. They were live shows and so exciting. I also did commercials, Frys Turkish Delight, was very popular, also Dreft, Dairy Box and Dove Soap."
vbeauté was launched by investor and former hedge fund manager Julie Macklowe in 2011 after a 2009 incident in which the Transportation Security Administration (TSA) confiscated her toiletries before a flight to France.