Among airplane passengers, tomato juice has an increased popularity, e.g. Lufthansa sold more than 1.7 million litres of tomato juice in 2008 - more than beer (at 1.65 million litre).
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His combination of squeezed tomatoes, sugar and his special sauce became an instant success as Chicago businessmen spread the word about the tomato juice cocktail.
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It is made with tomato juice, Clamato, or V8 Vegetable Juice mixed with beer and seasoned with hot sauce (e.g., Tabasco, Tapatio, or Búfalo).
It is also referred to colloquially as "clamato juice." Clamato was produced in its current form beginning in 1966 by the Duffy-Mott company in Hamlin, New York, by two employees who wanted to create a Manhattan clam chowder style cocktail by combining tomato juice and clam broth with spices.