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Other publishers, notably Saalfield, adopted this format after Whitman achieved success with its early titles, priced initially at 10¢ each (later 15¢).
This was Evelyn Rudie Paper Dolls, published by Saalfield in 1958.
Book publishing companies that followed in the production of paper dolls or cut-outs were Lowe, Whitman, Saalfield and Merrill among others.