On July 26, 2011, it was confirmed that Reinhart signed to 19/Interscope Records.
Slezak also said that, "the folks at 19 gave Kris the proper budget to kick off his video career – at least we finally know what the company did with the savings gleaned from hiring student filmmakers to helm Blake Lewis and Diana DeGarmo’s tragic first clips".
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After her stint on Canadian Idol, De Montigny was signed by 19 Entertainment and BMG Music Canada.