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In addition to his work on CBS' NFL coverage (including co-anchoring The NFL Today from its inception in 1975 through 1989), Cross called NBA basketball, track and field, and gymnastics at various times for the network.
Playing sparingly during his first two years in the league, the Rams left him unprotected—eligible to sign with any team that wanted him—under Plan B free agency at the end of the 1989 season.
The single-game record for field goals was later tied by Rich Karlis in 1989, Chris Boniol in 1996, and Billy Cundiff in 2003 before Rob Bironas broke it with 8 in a game in 2007.
After spending another year with the Browns, he was traded to the Washington Redskins prior to the start of the 1989 season for running back Mike Oliphant.