The episode The Luck of the Fryrish Fry's mother mentions the day Wisconsin won the Rose Bowl 17-9 in reference to the day Fry disappeared.
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The episode, Jurassic Bark, in which the (incorrectly inversed) 2nd quarter score is briefly shown on Fry's parents' television, while Fry's mother wears a "cheesehead" hat to show loyalty to Wisconsin.
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The animated series Futurama occasionally references this game, as part of a running gag that the mother of the protagonist (Phillip J. Fry) is a devout football fan.
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