On December 8, 2009, the Holiday Bowl committee announced a marketing campaign with fast food franchise Jack in the Box where Jack Box, the fictional Chairman and CEO of the company and star of its marketing campaigns, would be the Honorary Chairman of the game and the Grand Marshal of the Port of San Diego Big Bay Balloon Parade.
2009 | Super Bowl | Orange Bowl | Billie Holiday | Holiday Inn | Rose Bowl Game | Rose Bowl | Pro Bowl | 2009 in music | Orange Bowl (game) | Sugar Bowl | Avatar (2009 film) | American Recovery and Reinvestment Act of 2009 | New Jersey gubernatorial election, 2009 | Bowl Championship Series | Hollywood Bowl | Eurovision Song Contest 2009 | Fiesta Bowl | 2009 Summer Universiade | Super Bowl XXXVIII halftime show controversy | Super Bowl XLVIII | Super Bowl XLII | 2009 UCI Track Cycling World Championships | 2009 NFL season | Holiday | Gator Bowl | 2009 World Championships in Athletics | Super Bowl XLV | European Parliament election, 2009 | Cotton Bowl Classic |