Among Swid and Cogan's most notable acquisitions were takeover of the Sheller-Globe Corporation and later the purchase of the 21 Club.
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Self magazine's first annual issue for National Breast Cancer Awareness Month came after an April 1991 lunch at the 21 Club, at which Lauder discussed ideas for articles about breast cancer with her friend Alexandra Penney, who was then serving as editor of Self.
Her father, John Rothchild, is a well-known non-fiction writer and her mother, Susan Rothchild, is the daughter of 21 Club founder Charlie Berns.