One of the website's editors, social epidemiologist Abdul El-Sayed, received media attention from ABC News Radio when he wrote an open letter to NBA player LeBron James saying his promotion of Coca-Cola and McDonald's in commercials that were targeted largely toward his young fans was contributing to the problem of childhood obesity.
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El-Sayed also told ABC news at the time that Beyonce should reconsider her deal to become a spokesperson for Pepsi.
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