The label was founded by musician/producer Paul Jolly, whose previous work includes playing with '70's progressive rock band Sweet Slag, and leading improvising musicians such as Maggie Nicols, the Loverly Band, the People Band and EAWO. His professional work included tours of Europe and the Far East. He also appeared, playing as a member of the Kraków Jazz Ensemble, in the Mike Figgis film 'Stormy Monday' which featured Sting, Melanie Griffiths & Tommy Lee Jones.
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Among leading UK artists represented on the '33' label are singers Tina May, Jacqui Hicks, Juliet Kelly, Louise Gibbs, Paula Rae Gibson, Zoe Schwarz; saxophonists Theo Travis, Ed Jones, Dick Heckstall-Smith, Don Weller, Martin Speake; trumpet players Damon Brown; pianists Tim Richards, Jonathan Gee, Mike Gorman, Andrea Vicari, Kate Williams, Alex Hutton; and harmonica player Julian Jackson.
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