Bobby Kotick, once head of Activision, was announced to become President and CEO of Activision Blizzard.
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Activision Value in Eden Prairie, Minnesota, founded in 2001, merged into Activision in 2010, changed name to Activision Publishing Minneapolis.
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The game was the last to be released by the company before EA Sports bought the NASCAR license exclusively from 2004-09 (parent company Sierra's successor company, Activision Blizzard, reacquired NASCAR rights in 2011, with NASCAR The Game: 2011).