In the anime, Ash Ketchum's rival Gary Oak owns an Umbreon, which evolved sometime prior to the episode Power Play where it was shown to be battling an Alakazam, and had proved itself to be a strong battler.
While the player never meets Lucario, Alakazam tells the player that his goal is to become closer to Lucario's greatness.
He is a playable character in Pokémon Conquest (Pokémon + Nobunaga's Ambition in Japan), with his partner Pokémon being Kadabra and Alakazam.
The team meets other rescue teams, including a top-ranked rescue team consisting of Alakazam, Charizard and Tyranitar, named Team ACT.