The church became the subject of controversy and was frequently criticized for its manner of evangelization, which involved the often young members of the congregation working on the streets of Hollywood inviting potential converts to evening services in Saugus, roughly an hour away, for a meeting and meal.
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In the late 1970s he wrote Youth, Brainwashing and the Extremist Cults, where he explored the dynamics of conversion and member participation through some case studies of various controversial minority religious groups such as: Hare Krishna (ISKCON), Children of God, Alamo Christian Foundation, the Love Family, the Unification Church, the Way International, and the Divine Light Mission.