He filed a lawsuit in 1995 against the R. J. Reynolds Tobacco Company, makers of Winston, claiming that the company's cigarettes had exposed him to health risks without adequate warning.
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Landers traveled to lobby for tobacco reform before the United States Congress and the World Health Organization.
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After leaving military service, Landers took acting classes in New York and worked as a model, appearing in numerous fashion magazines, including being featured in a Playgirl centerfold.
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When asked how he could have ignored the health risks of smoking, particularly after the addition of the Surgeon General's official 1964 report linking cancer to smoking, he insisted in a 2000 interview with Jane Brody of The New York Times that "at no time was I ever told that cigarettes could be dangerous to my health".
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