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Third son Alfred Gwynne Vanderbilt (1877–1915) went down with the RMS Lusitania.
Hired in 1925, the operation was owned by Margaret Emerson, heiress to the Bromo-Seltzer fortune and widow of the also wealthy Alfred G. Vanderbilt who lost his life when the RMS Lusitania was sunk by a German U-boat on May 7, 1915.