Newcomer MPC (Model Products Corporation) entered the arena in 1964 with their Corvette kit, followed by 1965 promotionals of the Dodge car line.
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Gene Winfield even closed his California shop to work with AMT (Cawthon 2002).
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Around 1966, AMT obtained the plastic model rights to Star Trek, and developed a model kit of the Starship Enterprise, beginning a long association between AMT and both science fiction and television.
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By the mid-1970s, the Enterprise kit had been joined by a 1/12 scale figure of Spock, defending himself against a 3-headed reptile on an alien landscape, as well as models of a Romulan ship, a Starfleet Shuttlecraft, a model of the Enterprise Bridge, the Space Station K-7 (from the episode The Trouble With Tribbles), and a 3-piece "exploration set" (consisting of toylike, approximately 3/4 scale models of a phaser, a communicator, and a tricorder).
model | Model (person) | America's Next Top Model | Ford Model T | Toys "R" Us | New Model Army | model (person) | Model United Nations | IPTC Information Interchange Model | Lockheed Model 10 Electra | Kaiser Aluminum | Toys for Tots | Standard Model | Model (profession) | Elite Model Management | RGB color model | Model Engineering College | Fetish model | business model | Beechcraft Model 18 | Scale model | Playmates Toys | Nice model | New Model Army (band) | Model Railroader | model (profession) | Lisette Model | Document Object Model | Component Object Model | Asia's Next Top Model |
In the late 1940s and early 1950s, PMCs main rivals in promotional vehicle models were Banthrico, National Products, AMT, SMP, and Jo-Han.
Both of these traits were similar to American promotional model companies like AMT, PMC, MPC, or Johan.