In the conclusion of the video, books are burnt and, in the final shot, the text of William Blake's "And did those feet in ancient time" is destroyed like rubbish.
Richard Ashcroft stated that lyrically the song is a take off of William Blake's "And did those feet in ancient time", commonly known as 'Jerusalem'.
Recent works also include Brisley’s disarmingly sober watercolour landscapes from a series entitled Jerusalem, a fitting reference to William Blake’s lauded poem and substitute national anthem in which trees and foliage seem to sprout and grow from amidst the rubble.
"Till we have built Jerusalem" is a line from the William Blake poem And did those feet in ancient time.
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Katherine Jenkins was forced to withdraw herself from the pre-match entertainment due to a flu bug, her replacement was Russell Watson, who performed the Grand Final hymn, Jerusalem.
In 2001 Allister attracted media attention after it was reported that he had refused to allow a couple to have the hymns "Jerusalem" and "I Vow to Thee, My Country" at their wedding.