The brand first gained worldwide visibility in the music video for the Jay-Z song "Show Me What You Got", which debuted in late October, 2006, and featured Jay-Z being presented with the distinctive gold bottle in a silver briefcase.
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An appearance in the Jay-Z music video of "Show Me What You Got" prior to the launch of the Armand de Brignac brand sparked wide discussion on sites covering hip-hop and popular culture, following his public fallout with the makers of Cristal.
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In June 2011 Mark Cuban spent $90,000 on a 15 liter bottle (10 magnum bottles) of Armand de Brignac in celebration of the Dallas Mavericks' NBA Championship.
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