Wirtz was an important showbiz figure with his presentation of the Sonja Henie Ice Show, which toured arenas for many years.
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He was also involved with the Henie-produced ice shows which played the Center Theatre at Rockefeller Center in New York for several seasons.
In 1956, Otto K. Eitel sold the hotel to the hotel and sports entrepreneur Arthur Wirtz.
In 1949, he assumed the office of President of the Bismarck Hotel Co., which he held until the sale of the hotel in 1956 to the hotel and sports entrepreneur Arthur Wirtz.
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In January 1949 James D. Norris and Arthur Wirtz, who controlled boxing at several major arenas including Madison Square Garden, Chicago Stadium and Detroit Olympia, paid the recently retired Joe Louis $100,000 for four fighters he managed.