The campaign took McDonald's slogan, "Make it better" and changed it to "Make it even Better" and put the sandwich on sale for SGD$1.00 on the same day the McDonald's product was set to debut.
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The 2012 campaign from Clemenger BBDO for the TenderGrill for the Australian Burger King franchise, Hungry Jack's, featured a goth girl, complete with facial piercings and tattoos that loses her piercings and tattoos as she eats the sandwich.
Chicken | Robot Chicken | Chicken Run | Chicken Soup for the Soul | chicken | Church's Chicken | Chicken Shack | Chicken Dance | Bump of Chicken | Jimmie's Chicken Shack | The Ghost and Mr. Chicken | The Chicken Song | Lesser Prairie Chicken | Harold's Chicken Shack | Grits Sandwiches for Breakfast | General Tso's chicken | Dynamite Chicken | Chicken or the egg | Chicken Lips | Chicken (food) | Chicken & Biscuits | The Stooges are accused of chicken stealing (an idea borrowed from ''A Plumbing We Will Go | The Chicken Roaster | Ten Ton Chicken | tastes like chicken | Sandwiches That You Will Like | Robot Chicken (season 5) | Mrs. Winner's Chicken & Biscuits | "Medicinal Fried Chicken" includes several jokes about Pope Benedict XVI | McDonald's Chicken McNuggets |