In 2007, Reynolds and fellow professional skateboarders, Jim Greco and Erik Ellington, established Bakerboys Distribution, a company that distributes six companies that are owned by past and current Baker riders/associates.
As a skateboarder himself, Neck Face has helped design for Baker Skateboards in the past, and was recently appointed Art Director for Baker Skateboards.
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He is known for his relaxed but flamboyant style and filmed notable parts in the Flip videos Sorry and Really Sorry, Osiris' Subject to Change and also appeared in numerous Baker videos.