The resumption of the British offensive was intended to assist the French Tenth Army offensive against Vimy Ridge near Arras, by attracting German divisions to the British front, rather than reinforcing the defenders opposite the French.
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When World War I broke out, he was posted back to Europe and took part in the battle for Neuve-Chapelle, where he was killed by a German sniper on 9 May 1915 during the Battle of Festubert.
This engagement should not be confused with the Battle of Festubert which took place in the following spring for which the honour Festubert 1915 was awarded.