He is considered to be one of the fathers of applied behavior analysis (ABA, formerly called Behavior modification) through his development of the Lovaas technique and was the first to provide evidence that the behavior of autistic children can be modified through teaching.
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He enlisted in the Army and was posted to the Deceptive Warfare Center at Fort Bragg, and there continued his pioneering work in the field of wave-induced behavior modification.
In modern pedagogy dunce caps are extremely rare, as most current educational systems consider behavior modification via public humiliation to be both politically incorrect and potentially psychologically traumatizing for schoolchildren, instead advocating systems of "praise in public, punish in private."
A recent quantitative analysis published in the Academy of Management Learning and Education Journal on the importance, scientific validity, and practical usefulness of all theories in the field found Luthans’ Organizational Behavior Modification Theory among the eight highest rated (along with those by Kurt Lewin, David McClelland, J. Richard Hackman, Edwin A. Locke, John B. Miner, Victor Vroom, and Bernard Bass).
Kidnapped for Christ is a documentary film that details the experiences of several teenagers who were removed from their homes and sent to a behavior modification and ex-gay school in Jarabacoa, Dominican Republic.