The European Commission (via commissioner Meglena Kuneva) has also raised a number of concerns related to online data collection (of personal data), profiling and behavioral targeting, and is looking for "enforcing existing regulation".
Behavioral targeting represents a concept that is similar to mass personalization.
Max Planck Institute for Behavioral Physiology | Behavioral Analysis Unit | Cognitive behavioral therapy | Behavioral neuroscience | University of Massachusetts Amherst College of Social and Behavioral Sciences | Targeting | Journal of Drug Targeting | Feedforward, Behavioral and Cognitive Science | cognitive behavioral therapy(CBT) | Behavioral theory of the firm | Behavioral targeting | behavioral targeting | Behavioral enrichment | Behavioral addiction |
Embarq previously worked with NebuAd, a behavioral targeting advertising company to track customers' internet browsing habits.
Microsoft adCenter Labs, an applied research group that focuses on products such as Paid Search, Content Ads, and Behavioral Targeting on Microsoft adCenter, including keyword and content technologies, audience intelligence, ad selection and relevance, social networking, and video and interactive media
One of the main key-drivers for Predictive behavioral targeting on the European market is Stephan Noller, a German internet-entrepreneur with the company nugg.ad which was founded by Noller and is still led.