Web pages are personalized based on the characteristics (interests, social category, context, ...) of an individual.
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Behavioral targeting represents a concept that is similar to mass personalization.
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Internet activist Eli Pariser has documented that search engines like Google and Yahoo News give different results to different people (even when logged out).
Co-creation is closely associated with mass customization, a production model that combines the opportunity for individual personalization with mass production.
a cloud-based personalization service which analyzes how the user types in Gmail, Twitter, Facebook, and text messages to predict phrases in the user's style
Every friend member is also given a personalized written Membership Certificate which bears an illumination of the patron saint and dragon known as The George, and is signed by the Dean of Windsor; and a college heraldic badge which bears the heraldic shield of St George's Cross.