As musical director for the SCLC's Operation Breadbasket he led the Breadbasket Orchestra and Choir that performed benefits for Dr. Martin Luther King Jr. and Operation/PUSH.
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Cannonball Adderley, in the introduction to the title track of his 1969 album Country Preacher, makes a specific mention of Branch in recognition of his work as leader of the Operation Breadbasket Orchestra and Choir.
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