Animator Ben "Bugs" Hardaway inadvertently christened him when "his casual sketch of a proposed rabbit character" was labeled "Bugs's Bunny" by a fellow employee, as described in the Encyclopædia Britannica.
Lantz himself has claimed to have directed this cartoon, which features animation by Alex Lovy and LaVerne Harding, a story by Ben Hardaway and Lowell Elliott, and music by Darrell Calker.
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For the 1940 cartoon A Wild Hare, Avery asked Givens to redesign a rabbit character previously designed by director Ben Hardaway and character designer Charles Thorson, which Avery thought had potential, but was "too cute" in his existing design.
The short version, released on March 28, 1941 by Universal Pictures features no director credit (Woody Woodpecker creator Walter Lantz claims to have directed the cartoon himself), with a story by Ben Hardaway, animation by Alex Lovy and Frank Tipper, and voice work by Mel Blanc.