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9 unusual facts about Benetton Group


Alessandro Benetton

Alessandro Benetton is the Chairman of Benetton Group S.p.A. and member of the board of Edizione Srl, the holding of the Benetton family, and Autogrill.

Benetton Group

On November 17, 2011 The Vatican announced that it would take legal action against Benetton after the company used a photo purportedly showing Pope Benedict XVI kissing Ahmed Mohamed el Tayeb, the imam of the Al Azhar mosque in Egypt.

Capital punishment in Oregon

In 2000, the Benetton Group featured several inmates on Oregon's death row in a controversial, anti-death penalty ad campaign.

Eihi Shiina

She got her first big break in 1995, working for Benetton, after which she represented Japan at the global Elite Model Look '95.

Italian Volleyball League

After a period in which Turin's CUS and Parma's Santal dominated, great entrepreneurial companies (like Fininvest in Milan, Montedison in Ravenna and Benetton in Treviso) decided to support and invest in volleyball, equipping strong teams which often won European and Intercontinental trophies.

Italophilia

Brands such as Gucci and Benetton are imitated by milliners from China to Latin America.

Kim Alley

Traveling through Europe as a fashion model, Kim Alley set the stage for her success by landing high profile campaigns for Lancôme, Evian, and Benetton and was featured in such top fashion magazines as French Vogue, Italian Vogue, Italian Bazaar, and American Elle Magazine.

Nicole Péry

In 2001 she criticised a Benetton advertisement for its portrayal of women's bodies.

Warner Village Cinemas

In October 2009 the Italian branch of Warner Village Cinemas was bought by the Benetton Group and merged with Mediaset's Medusa Cinema to create The Space Cinema.


Aija Bārzdiņa

Aija has enjoyed lucrative contracts with many high-profile Italian plus-size clothing manufacturers such as Miroglio, Benetton, Gianfranco Ferré, Mariella Burani, Yamamay, Liu Jo, Sonia Fortuna, Mariagrazia Severi and has also appeared on the runway for Elena Miro (Miroglio) in Milan, Italy from 2004 till nowadays.

Brand piracy

Benetton, Levi Strauss & Co. and Lacoste have all been victims of counterfeiting in which the label has been altered of an obviously inferior product.

Charles Scribner's Sons Building

Declining business forced the Scribner's Bookstore to relocate to a lower-rent district in New York before it was acquired by Barnes & Noble, Inc. The building has subsequently housed Brentano's bookstore, a Benetton clothing store, and presently Sephora, a cosmetics retailer.

Giulio Mazzarini

After graduating in Sociology, he deepened the studies of Visual Communication and Photography, thanks also to one of his lecturers, the former Benetton photographer and Creative Director Oliviero Toscani.

High Street Phoenix

High Street Phoenix (HSP) has more than 500 stores, premium (including Ermenegildo Zegna, Canali, Bally Shoe, Bottega Veneta, Burberry, Chanel, Dolce Vita, Emporio Armani, Jimmy Choo) as well as budget friendly options (FabIndia, AND, Benetton, Zara, Lifestyle).

South Extension

South Ex I has several stores and restaurants, including: a huge, 3-storied Benetton store, Tommy Hilfiger, Nike, Mehrasons Jewellery Store, Bengali Sweet Market Centre (a restaurant and sweet shop), Teksons and Midland Bookshops, Nalli Saris, Tanishq (exquisite jewelry store), BG's (designer fashion jewelry), Sehgal Bros. (clothing), as well as several other clothing , music stores and photography shop (Ajanta Digital Studio).


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