Newton's philosophy on political advertising, and organising methods, have their roots in organizations like MoveOn.org, and have been closely connected to George Soros's Open Society Foundation project.
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Newton became wealthy creating ads for technology companies during the dot-com boom, before quitting advertising during the post-boom downturn.
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Born in the USA in 1972, Newton started out as a student activist in the early 1990s, during which time he got involved in the anti-Gulf War "No Blood For Oil" coalition at Berkley Campus of UCLA.
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AdBack was one of a raft of non-profit companies that were formed to support the Democratic Party in the 2004 Presidential elections.
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