Since 2009, Australian fashion designer Peter Morrissey has designed affordable clothes for Big W. The move came a year after rival chain Target launched a range by UK designer Stella McCartney.
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There are several department stores located along the road which include Big W, Woolworths, Best and Less and Go-Lo.
Midland Gate is one of two shopping centres in Western Australia with all three discount department stores - Kmart, Target and Big W.
After the expansion major retailers within the centre include Kmart, Target, Big W, Woolworths, Coles, JB HiFi and Best and Less.
In 1999, the society sold ten of these properties to Kingfisher, for conversion into Big W (Woolworth) and B&Q stores.
Warner's Big W logo was used as a character in Tiny Toon Adventures, along with the classic WB shield from the cartoons, as residents along with Gogo and the other Wackyland residents.