Bill Hoest (February 7, 1926 – November 7, 1988) was an American cartoonist best known as the creator of the gag panel series, The Lockhorns, distributed by King Features Syndicate to 500 newspapers in 23 countries, and Laugh Parade for Parade.
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What a Guy!, co-created with his assistant John Reiner, was syndicated by King Features from 1987 to 1996.
Bill Hoest needed an assistant for his strips and cartoons, and in 1986, he hired Reiner to help on The Lockhorns, Agatha Crumm and What a Guy! Eventually, he was assisting on all the Hoest cartoons and strips.
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Charles Addams, Bill Hoest, Virgil Partch, Gahan Wilson and other top cartoonists of that decade drew cartoons showing Volkswagens, and these were published along with amusing automotive essays by such humorists as H. Allen Smith, Roger Price and Jean Shepherd.