In 1986, Moring began studying with the legendary Rufus Reid, thanks to a grant for the National Endowment for the Arts.
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After the success of the label's initial group of artists, Owl Studios began to branch out to sign artists from outside the Indianapolis area, including Chicago guitar virtuoso Fareed Haque and his jam band project Garaj Mahal, Chicago trumpet player Pharez Whitted, as well as New York City groups Bill Moring & Way Out East, and the Rick Germanson Trio, among others.