After the success of the label's initial group of artists, Owl Studios began to branch out to sign artists from outside the Indianapolis area, including Chicago guitar virtuoso Fareed Haque and his jam band project Garaj Mahal, Chicago trumpet player Pharez Whitted, as well as New York City groups Bill Moring & Way Out East, and the Rick Germanson Trio, among others.
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Owl Studios announced its arrival with the signing of six of Indianapolis' most notable jazz musicians and groups: tenor saxophonist Rob Dixon, soulful vocalist Cynthia Layne, trumpet player Derrick Gardner, pianist and composer Steve Allee, clarinet and saxophonist Frank Glover, and the Busselli-Wallarab Jazz Orchestra.
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While this newer urban-fusion sound is not represented by every artist on the Owl Studios roster, it is exemplified by artists such as Rob Dixon and The Headhunters, who commonly feature rap, hip hop, and funk artists, such as Snoop Dogg, George Clinton, Killah Priest, and Indianapolis rapper Jaecyn Bayne in their music in efforts to renew and revive jazz to a younger generation of fans.
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In addition, Rob is often featured as a sideman with other Owl Studios recording artists, including Derrick Gardner & the Jazz Prophets, the Buselli-Wallarab Jazz Orchestra, Cynthia Layne, Steve Allee, Mike Clark, and The Headhunters.